Why do we reject the creative ideas we need the most?

A lot of times when people claim they’re not creative, what they’re really suggesting is that they lack an innate ability to generate creative ideas. While it is true that this skill can be taught, a new study (PDF) from Cornell University suggests that coming up with ideas may not be where we actually face the most barriers.

Experienced creative problem solvers know that a key part of generating ideas (diverging) is deferring judgement. Then once you’ve come up with a substantial set of ideas, you choose the best from the bunch to develop further (converging) – at which point you are, of course, judging them. The study suggests that it is this evaluation phase where implicit negative biases toward creativity become a problem. Continue Reading

via HogaFish | A Monstrous Blog on Creativity & Innovation.

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